Get your book in front of TLR’s readers with TLR advertising.
This page was updated on 7 May 2020
Advertising vs Getting Reviewed
Advertising is an entirely different process to getting reviewed. We do not and will never charge for reviews. To submit a book for review see our guide here.
Our team is simply not able to review all the amazing books being released and we have had several requests from authors and publishers like you on how you can more proactively access our substantial community of avid LesFic readers and buyers.
To help you do this we offer advertising options in the form of display advertising and New Release posts.
These are adverts that appear along the side of our reviews and home page.
Please note: Premium A and B are sold out for 2020. We do still have standard adverts available.
An illustration of where standard adverts are displayed can be seen below
These are book information listings. Each has its own page and the cover and title appear on the home page of the website in a list format.
Each new release gets its own page with the following information:
- Cover Artwork (attach to email)
- Release date:
- Synopsis (What you used on Amazon is totally fine)
- Any other marketing text or images you want us to include
- A tag line that sums up your book in one sentence. This goes onto the image on the home page and aims to get people to click on your book listing.
To note about a New Release listing
- You can only add your new release for one cycle.
- A new release needs to have been released within the last three months.
- Publishers – contact us about our Publisher specials for bulk listings.
- New box sets, audiobooks and second editions count as new releases provided they are released within three months of the advertising cycle.
Below you can see an example of where New Releases are displayed on the home page
Advertising Dates for 2020
Our advertising spots run for 4-week blocks
9 Feb – 7 Mar 2020 8 Mar – 4 Apr 2020 5 Apr – 2 May 2020 3 May – 30 May 2020 31 May – 27 Jun 2020
28 Jun – 25 Jul 2020
26 Jul – 22 Aug 2020
23 Aug – 19 Sep 2020
20 Sep – 17 Oct 2020
18 Oct – 14 Nov 2020
15 Nov – 12 Dec 2020
13 Dec 2020 – 9 Jan 2021
Let’s do something amazing together
Book your spot now or enquire by emailing us on email@example.com
Let us know
- Which spot you are interested in
- Which dates you want to advertise for
Tamara will get back to you
Frequently Asked Questions For Advertising on TLR
If I advertise will I get a review?
No. TLR is committed to only publishing non-biased reviews. To uphold this we do not do paid for reviews or guarantee reviews to anyone. This ensures our reviewers are not pressured to give good reviews to books that they don’t enjoy. It’s important for us that nothing affects the integrity of our reviews and so the folks who handle the adverts and the ones who handle the reviews are entirely separated. Not even the admin for them is done by the same people.
How do I get hold of you if I have more questions or want to book an advert or new release?
The best way is to email us on firstname.lastname@example.org
Please be clear on the reason for your email so that we can get back to you as efficiently as possible.
How long will my ad or new release run for?
We work on cycles of four weeks. Ads and new releases for a cycle go live at midnight (South African time) on the first Sunday of the ad cycle and stop showing a minute before midnight (South African time) on the last Saturday of the cycle.
What is a cycle?
An advertising cycle is a four-week period. Ads and new releases for a cycle go live at midnight (South African time) on the first Sunday of the ad cycle and stop showing a minute before midnight (South African time) on the last Sunday of the cycle.
Why does TLR work on cycles and not months?
Four-week cycles are consistent, easier to manage and give every advertiser the same amount of exposure. It also means that all our data and statistics can be measured against one another.
Does TLR sell ad space in the newsletter?
Currently we do not. Keep tabs on this page, though. We may do so in the future.
Does TLR sell ad space on the podcast?
Currently we do not. Keep tabs on this page, though. We may do so in the future. However we do sell stand-alone Book Clip episodes, click here for more information.
Do we get statistics from our adverts or new releases?
New Release Posts: We can measure page views but we cannot accurately measure clicks as these are not adverts.
Premium and Standard Display Ads: We can give you the data from your display advert if you request it before the ad goes live. This allows us to track it accurately and send you the data when it stops showing.
If I buy multiple new release spots can I get a discount?
We do provide special offers for folks who advertise regularly. Contact us on email@example.com and tell us how many new releases you want to have in the next year and we will get back to you with rates.
Can I link my new release listing to a page that is not Amazon?
Absolutely, just let us know where and send us a link and any artwork you want to use for that link.
What is a tag line and why do I need it for my new release listing?
A tag line text that we use on the image which appears on the home page of TLR. It’s the text that will get readers to click onto your new release listing.
Can I advertise my new release for more than one cycle?
Unfortunately we don’t allow new release listings more than once. After the first cycle it no longer becomes a new release.
How old can a release be in order to be considered a new release?
We consider it a new release for the first three months after a book is released for sale. So you can advertise your new release any time during that period
Do you design the adverts for me?
At this point we don’t.
How can I advertise my book that was published more than three months ago?
We have display adverts that we do not limit to newly published works.
Can I link my display to a page that is not Amazon?
Absolutely, just let us know where and send us a link.
Can I advertise services like editing, cover design or my publishing house using display adverts?
Absolutely. We do not limit our adverts to books only. As long as the advert is not inappropriate we are happy to run it.
If I buy multiple ad spots can I get a discount?
We do provide special offers for folks who advertise regularly. Contact us on firstname.lastname@example.org and tell us how many adverts you want to have in the next year and we will get back to you with rates.